After decades of closely following the fragrance world as a beauty editor, one clear transformation stands out. In the past, most people committed to one or two signature scents, wearing them faithfully for years. Today, fueled by constant new launches and the rise of PerfumeTok, fragrance has become a rotating wardrobe. Just like makeup or skincare, perfume now follows fast-moving trends. To welcome the new year, leading perfumers and fragrance authorities shared their insights on the most influential scent trends for 2026, from personal perfumes to home fragrances and beyond.
1. Sip-Inspired Scent Notes
“Coffee and tea notes are gaining momentum, evolving into calming and contemporary expressions,” says Frank Voelkl, Principal Perfumer at DSM-Firmenich. Darryl Do adds that brands are now highlighting specific coffee origins, such as Ethiopia or Nicaragua, offering nuanced profiles designed for true fragrance enthusiasts.
2. Romantic Nostalgia and Rich Opulence
“We’re witnessing a return to late Victorian-era luxury,” explains Jon Bresler. Deep florals layered with woods, ambers, and dark berries are creating fragrances that feel rich, dramatic, and indulgent.
3. High-Craft and Specialty Formulas
According to Darryl Do, consumers are increasingly informed and curious, seeking rare ingredients like Iso E Super, Bulgarian rose, and Turkish rose. Perfumers are also experimenting with higher concentrations of fragrance oils, pushing creativity and intensity further.
4. Fragrance as a Lifestyle Accessory
“New formats are on the rise,” notes Linda G. Levy. Beyond traditional sprays, hair mists, body sprays, solid perfumes, and roll-ons are becoming essential, offering portability and effortless application throughout the day.
5. The Evolution of Gourmand Scents
“Gourmands are shifting toward softer, comforting sweetness layered with deeper complexity,” says Frank Voelkl. These scents move beyond pure sugar, incorporating savory and unexpected notes for a more refined balance.
6. Wellness-Driven Fragrance Design
Wellness continues to influence innovation. Voelkl highlights a rise in alcohol-free, skin-friendly, and responsibly sourced formulas, with fragrances designed to support mood, mindfulness, and overall well-being, not just aroma.
7. Bold and Juicy Fruit Profiles
“Fruit-forward scents remain strong,” says Linda G. Levy, emphasizing bold, jammy, and juicy accords. Darryl Do points to an increase in exotic fruits like passionfruit, melon, and dragonfruit shaping modern compositions.
8. Creative Voices Shaping Fragrance
Linda G. Levy notes an influx of new, creatively driven brands founded by individuals inspired by personal experiences and a love of scent. At the same time, fashion houses are reimagining classics through new formats, intensities, and modern reinterpretations.
9. Advances in Alcohol-Free Perfume
“Alcohol-free perfume technology is still developing,” explains Jon Bresler. While alcohol-free body mists are becoming common, creating a true perfume without alcohol remains challenging. Continued innovation is expected to refine this category.
10. Savory Accords Take the Spotlight
Savory elements are emerging as a defining trend. Bresler highlights notes like roasted nuts, sesame, and salted accords, which add depth, texture, and sophistication to both personal and home fragrances.
11. Sustainability at the Core
“Brands are making stronger commitments to clean and sustainable formulas,” says Darryl Do. This includes the use of green technology, non-GMO ingredients, and renewable raw materials whenever possible.
12. Creamy and Milky Accents
Jon Bresler observes a rise in lactonic notes such as rice, milk, coconut, creamy vanillas, musks, and almonds. These elements contribute to fragrances that feel warmer, softer, and more comforting.
13. Immersive Surround Scents
“Ambient scenting in homes and public spaces is evolving,” says Linda G. Levy. Technological advancements are enabling fragrances that enhance environments subtly, creating atmosphere without overwhelming the senses.
